TWO-MINUTE TRANSFORMATION, Paulo Coelho's story for Chipotle's cups and bags


In order to promote reading among the widest audience, writer Paulo Coelho participates on the Cultivating Thought, an iniciative created by the US mexican food chain Chipotle that wants to democratize literature. A Two-Minute reading beautifully printed on cups and to-go bags designed for the occasion that will reach over 800,000 people every day.

"As a writer, I think we all should find our daily spot to stop and meet our thoughts, to stop for one minute of our busy lives and read something special." - Paulo Coelho

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Read Paulo Coelho's Two-Minute story

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